Dulwich College Recruitment
Dulwich College Recruitment
Driving student recruitment for Dulwich College International
Client
Dulwich College International
Year
2021
Category
Education
Objective
Objective
As part of its branding effort in Asia, Dulwich College International was seeking to build a comprehensive content strategy that drove commercial outcomes for Dulwich across China, Singapore, South Korea, and Myanmar.
As part of its branding effort in Asia, Dulwich College International was seeking to build a comprehensive content strategy that drove commercial outcomes for Dulwich across China, Singapore, South Korea, and Myanmar.
Objective
As part of its branding effort in Asia, Dulwich College International was seeking to build a comprehensive content strategy that drove commercial outcomes for Dulwich across China, Singapore, South Korea, and Myanmar.
Approach
Approach
We developed a three phased program to understand parents’ content consumption behaviours, and their motivations for enrolling their children. We broke our approach into three phases:
Phase 1: Content audit & competitor analysis)
Phase 2: Parental mindsets & customer journeys
Phase 3: Digital & Content Strategy Development
We developed a three phased program to understand parents’ content consumption behaviours, and their motivations for enrolling their children. We broke our approach into three phases:
Phase 1: Content audit & competitor analysis)
Phase 2: Parental mindsets & customer journeys
Phase 3: Digital & Content Strategy Development
Approach
We developed a three phased program to understand parents’ content consumption behaviours, and their motivations for enrolling their children. We broke our approach into three phases:
Phase 1: Content audit & competitor analysis)
Phase 2: Parental mindsets & customer journeys
Phase 3: Digital & Content Strategy Development
©2025 Darryl Soh
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©2025 Darryl Soh
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©2025 Darryl Soh
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©2025 Darryl Soh
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