Allianz The Squared Ball
Allianz The Squared Ball
Reimagining the most symbolic object in football as a medium to change the game for women.
Client
Allianz
Year
2023
Category
Insurance
Challenge
Challenge
In the world of professional football, female athletes face formidable financial obstacles that impede their careers. A striking 64% of women report that financial barriers have deterred them from pursuing their athletic passions. Moreover, in top European leagues, over 10% of female players receive no salary at all.
In the world of professional football, female athletes face formidable financial obstacles that impede their careers. A striking 64% of women report that financial barriers have deterred them from pursuing their athletic passions. Moreover, in top European leagues, over 10% of female players receive no salary at all.
Challenge
In the world of professional football, female athletes face formidable financial obstacles that impede their careers. A striking 64% of women report that financial barriers have deterred them from pursuing their athletic passions. Moreover, in top European leagues, over 10% of female players receive no salary at all.
Strategy
Strategy
To spotlight these inequities, we introduced "The Squared Ball" campaign. The Squared Ball—a tangible, physics-defying object—symbolizes the absurd financial challenges confronting women in football. This initiative aimed to raise awareness and provide financial coaching to empower female athletes.
To spotlight these inequities, we introduced "The Squared Ball" campaign. The Squared Ball—a tangible, physics-defying object—symbolizes the absurd financial challenges confronting women in football. This initiative aimed to raise awareness and provide financial coaching to empower female athletes.
Strategy
To spotlight these inequities, we introduced "The Squared Ball" campaign. The Squared Ball—a tangible, physics-defying object—symbolizes the absurd financial challenges confronting women in football. This initiative aimed to raise awareness and provide financial coaching to empower female athletes.
Execution
Execution
We collaborated with FC Bayern to test the prototype of The Squared Ball, showcasing it at their season kick-off event. National team players participated, sharing personal stories of overcoming financial hurdles. Complementing this, Allianz launched the "Allianz Ready Coach" initiative, offering free, tailored financial training to aspiring female footballers, equipping them with essential financial literacy.
We collaborated with FC Bayern to test the prototype of The Squared Ball, showcasing it at their season kick-off event. National team players participated, sharing personal stories of overcoming financial hurdles. Complementing this, Allianz launched the "Allianz Ready Coach" initiative, offering free, tailored financial training to aspiring female footballers, equipping them with essential financial literacy.
Execution
We collaborated with FC Bayern to test the prototype of The Squared Ball, showcasing it at their season kick-off event. National team players participated, sharing personal stories of overcoming financial hurdles. Complementing this, Allianz launched the "Allianz Ready Coach" initiative, offering free, tailored financial training to aspiring female footballers, equipping them with essential financial literacy.
Results
Results
The campaign ignited widespread discussion across media platforms, shedding light on the financial disparities in women's football. The Allianz Ready Coach initiative empowered numerous young female athletes with financial knowledge, enabling them to navigate their careers with increased confidence.
Through "The Squared Ball," Allianz not only highlighted the challenges faced by female footballers but also took actionable steps to level the playing field, reinforcing its commitment to supporting women's sports.
The campaign achieved:
402 M in Earned Media
+59% now feel differently about gender inequality
+126% believe Allianz fosters greater gender equality
+35% brand consideration for Allianz
The campaign ignited widespread discussion across media platforms, shedding light on the financial disparities in women's football. The Allianz Ready Coach initiative empowered numerous young female athletes with financial knowledge, enabling them to navigate their careers with increased confidence.
Through "The Squared Ball," Allianz not only highlighted the challenges faced by female footballers but also took actionable steps to level the playing field, reinforcing its commitment to supporting women's sports.
The campaign achieved:
402 M in Earned Media
+59% now feel differently about gender inequality
+126% believe Allianz fosters greater gender equality
+35% brand consideration for Allianz
Results
The campaign ignited widespread discussion across media platforms, shedding light on the financial disparities in women's football. The Allianz Ready Coach initiative empowered numerous young female athletes with financial knowledge, enabling them to navigate their careers with increased confidence.
Through "The Squared Ball," Allianz not only highlighted the challenges faced by female footballers but also took actionable steps to level the playing field, reinforcing its commitment to supporting women's sports.
The campaign achieved:
402 M in Earned Media
+59% now feel differently about gender inequality
+126% believe Allianz fosters greater gender equality
+35% brand consideration for Allianz
Samsung S24 Launch
Consumer Electronics
Samsung S24 Launch
Consumer Electronics
Samsung S24 Launch
Consumer Electronics
Samsung S24 Launch
Consumer Electronics
Samsung Sleep Rave
Consumer Electronics
Samsung Sleep Rave
Consumer Electronics
Samsung Sleep Rave
Consumer Electronics
Samsung Sleep Rave
Consumer Electronics
©2025 Darryl Soh
Go Back To Top
©2025 Darryl Soh
Go Back To Top
©2025 Darryl Soh
Go Back To Top
©2025 Darryl Soh
Go Back To Top