Samsung S24 Launch
Samsung S24 Launch
Gearing up for the launch of the flagship S24 model.
Client
Samsung
Year
2024
Category
Consumer Electronics
Objective
Objective
We aimed to not only put Galaxy S24 and Galaxy AI on the map, but to also put it in the industry-leading position.
We aimed to not only put Galaxy S24 and Galaxy AI on the map, but to also put it in the industry-leading position.
Objective
We aimed to not only put Galaxy S24 and Galaxy AI on the map, but to also put it in the industry-leading position.
Cultural Tension
Cultural Tension
Daily lives are being impacted in ways yet to be seen as Gen AI is changing culture.
Daily lives are being impacted in ways yet to be seen as Gen AI is changing culture.
Cultural Tension
Daily lives are being impacted in ways yet to be seen as Gen AI is changing culture.
Insight
Insight
Gen Z wants a future where they can be completely themselves, living life their way, expressing their main character energy.
Gen Z wants a future where they can be completely themselves, living life their way, expressing their main character energy.
Insight
Gen Z wants a future where they can be completely themselves, living life their way, expressing their main character energy.
Strategy
Strategy
The S24, powered by Gen AI, opens endless possibilities for Gen Z to experience things their way, and establish Samsung as the mobile AI frontrunner
The S24, powered by Gen AI, opens endless possibilities for Gen Z to experience things their way, and establish Samsung as the mobile AI frontrunner
Strategy
The S24, powered by Gen AI, opens endless possibilities for Gen Z to experience things their way, and establish Samsung as the mobile AI frontrunner
Media Acclaim
Media Acclaim
“The most fascinating phone of the last decade.” - MrWhosetheBoss
"This phone sets the tone for 2024." - Marques Brownlee
“The biggest smartphone evolution since the first iPhone.” - Chosun Ilbo
“The most fascinating phone of the last decade.” - MrWhosetheBoss
"This phone sets the tone for 2024." - Marques Brownlee
“The biggest smartphone evolution since the first iPhone.” - Chosun Ilbo
Media Acclaim
“The most fascinating phone of the last decade.” - MrWhosetheBoss
"This phone sets the tone for 2024." - Marques Brownlee
“The biggest smartphone evolution since the first iPhone.” - Chosun Ilbo
©2025 Darryl Soh
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©2025 Darryl Soh
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©2025 Darryl Soh
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©2025 Darryl Soh
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