Darryl
Darryl
Darryl
Darryl
Soh
Soh
Soh
Soh
Born in
Born in
Hong Kong
Hong Kong
raised in
raised in
Seattle
Seattle
Living In
Living In
Amsterdam
Amsterdam
Featured
Featured
Work
Work
My strategic mind thrives where creativity and tech collide. At the intersection of brand strategy and digital innovation, I craft forward-thinking experiences that resonate and drive impact.
My strategic mind thrives where creativity and tech collide. At the intersection of brand strategy and digital innovation, I craft forward-thinking experiences that resonate and drive impact.
Samsung S24 Launch
Consumer Electronics
Samsung S24 Launch
Consumer Electronics
Samsung S24 Launch
Consumer Electronics
Allianz The Squared Ball
Insurance
Allianz The Squared Ball
Insurance
Allianz The Squared Ball
Insurance
Samsung Sleep Rave
Consumer Electronics
Samsung Sleep Rave
Consumer Electronics
Samsung Sleep Rave
Consumer Electronics
AZ Breath of Hope
Healthcare
AZ Breath of Hope
Healthcare
AZ Breath of Hope
Healthcare
Dulwich College Recruitment
Education
Dulwich College Recruitment
Education
Dulwich College Recruitment
Education
Sunkist Crossing
Food & Beverage
Sunkist Crossing
Food & Beverage
Sunkist Crossing
Food & Beverage
See More
More About
More About
Darryl
Darryl
I'm an integrated digital & brand Strategy director with experience across APAC, EMEA, in-house, agency, startups, & multinationals.
I'm an integrated digital & brand Strategy director.
Have a problem? I love a challenge. I'm a multipotentialite who finds joy in innovating new ways to solve problems and actively experimenting. I believe the best work happens at the intersection of strategy, creative, and tech (& that's where you'll find me).
Have a problem?
I love a challenge.
Brands SHAPED
Brands SHAPED
Brands SHAPED
EXPERIENCE
EXPERIENCE
EXPERIENCE
Edelman
EMEA Integrated Strategy Director
Strategy Director
2017 - Present
Having started in our Hong Kong office as a Social Media Manager, I currently lead integrated strategy across global and regional clients for brands such as Allianz, Samsung, RIOT, and more.
Edelman
EMEA Integrated Strategy Director
2017 - Present
Having started in our Hong Kong office as a Social Media Manager, I currently lead integrated strategy across global and regional clients for brands such as Allianz, Samsung, RIOT, and more.
Pathship
Co-Founder
2015-2016
Led all marketing efforts for Pathship, an EdTech platform using Computer Vision and Natural Language Processing to transform how students learn.
Pathship
Co-Founder
2015-2016
Led all marketing efforts for Pathship, an EdTech platform using Computer Vision and Natural Language Processing to transform how students learn.
Daylight Partnership
Marketing Executive
2015 – 2015
Drove creative content strategy and development for key clients including FIJI Water, Fitbit, and Garnier.
Daylight Partnership
Marketing Executive
2015 – 2015
Drove creative content strategy and development for key clients including FIJI Water, Fitbit, and Garnier.
Pernod Ricard
APAC CSR Officer
2013 - 2015
Designed and launched Pernod's Wise-Drinking app as a pre, during, and post consumption education tool, available in 57 countries and 80 languages.
Pernod Ricard
APAC CSR Officer
2013 - 2015
Designed and launched Pernod's Wise-Drinking app as a pre, during, and post consumption education tool, available in 57 countries and 80 languages.
AWARDS
AWARDS
AWARDS
Cannes Lions
Young Lion - PR
Bronze
Young Lion - Design
Shortlist
Cannes Lions
Young Lion - PR
Bronze
Young Lion - Design
Shortlist
WARC
Effectiveness
Shortlist
WARC
Effectiveness
Shortlist
Sabre Awards
EMEA - Marketing to Women
Winner
APAC - Multi-Country
Winner
APAC - Food & Beverage
Winner
Sabre Awards
EMEA - Marketing to Women
Winner
APAC - Multi-Country
Winner
APAC - Food & Beverage
Winner
Hermes Awards
Cultural Driver
Platinum
CSR Program
Platinum
Campaign
Platinum
Hermes Awards
Cultural Driver
Platinum
CSR Program
Platinum
Campaign
Platinum
PR Awards
Best use of content
GOLD
Digital Comms PR Campaign
Silver
PR Campaign in F&B
Bronze
PR Awards
Best use of content
GOLD
Digital Comms PR Campaign
Silver
PR Campaign in F&B
Bronze
©2025 Darryl Soh
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©2025 Darryl Soh
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©2025 Darryl Soh
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©2025 Darryl Soh
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